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However, there are some unique algorithms Sands Research uses for analysis which is proprietary intellectual property which naturally, we would not make public. One camp uses accepted research methodologies of collecting whole head EEG data while using standard conductive gel to achieve clean data recordings. Sands and NeuroFocus are in this group along with companies based in Europe and Australia.

A practice few in the cognitive neuroscience research community have accepted and adopted for brain research data collection. I applaud Dr. Thanks for your excellent review. Always very eager to hear your thoughts and comments on all things Neuromarketing. Clearly, fMRI is another approach in the overall field.


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Roger, I too enjoyed reading Dr. Pradeep offers. As Neuromarketing becomes more and more mainstream I look forward to reading more of your excellent comments. This book is offers nothing but sparsely laid common sense about neuroscience, very actual practical advice. Most of it just explains what Neurofocus ltd does and why it works, and is so great.

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I suspect its just part of a marketing campaign to sell Neurofocus ltd, plus make some money on the way. The book has sparse insights into the buying mind, maybe I am just too well-read to be tricked by this kind of book.

Keynote "NEUROSELLING": Brain Secrets for Sales

Elaborate examples often point out to the raise of sales after companies used Neurofocus, but never really show or tell in detail what the reader can do. The so called revelations, other reviewers are praising are really common sense to us entreprenuers for a good past decade.

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Anyways I am investing in another book by a guy called Patrick, this one seemingly is going to offer more practical info. I hope amazon refunds this book which I bought for kindle. Please consider strongly before making this purchase and putting money into Neurofocus Ltd. As a person who works at NeuroFocus, I find Dr.

Pradeep to be extremely sharp. I did not appreciate the book at all though, because our processes do not align directly with what Dr.

The Buying Brain: Secrets for Selling to the Subconscious Mind by Dr. A.K. Pradeep

Pradeep propounds. In the end though, he is a marketing guy and this is just one more way to sell our company.

At times I found the book painfully boring and extremely difficult to read however continued in the hope that I was finally going to get to the informative bit. It never happened. Although there were tid bits of useful information, the vast majority was repackaged marketing knowledge from 10 years ago.


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  • Leave A Reply Cancel Reply. Save my name, email, and website in this browser for the next time I comment. The Buying Brain by A. Pradeep By Roger Dooley. Pradeep The world of neuromarketing seems to be shrouded in mystery.

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    Roger Dooley posts comments. Prev Post Neuromarketing at New Scientist. You might also like More from author. Neuroscience Research. Prev Next. Roger Dooley Twitter: rogerdooley says 9 years ago. Caroline Winnett says 9 years ago. Roger, Thanks for your excellent review. Phil Barden Twitter: philbarden says 9 years ago. Chapter 2 Neuromarketing Technology.

    Chapter 4 The Brain Chapter 6 The Boomer Brain is Buying.

    The Buying Brain: Secrets for Selling to the Subconscious Mind by A.K. Pradeep

    Chapter 7 The Female Brain is Buying. Chapter 8 The Mommy Brain is Buying. Chapter 9 The Empathic Brain is Buying. Chapter 10 Neuromarketing Measures and Metrics. Chapter 11 The Consumer Journey. Chapter 12 The Buying Brain and Brands.

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    Chapter 13 The Buying Brain and Products. Chapter 14 The Buying Brain and Packaging. Chapter 15 The Buying Brain in the Aisle. Chapter 16 The Buying Brain and Advertising. Chapter 18 Vision of the Future. Notes and Sources.